Resilience and Preparedness

Why Being Future-Ready Is To Become Resilient
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Compiled by authors

Back in 2019, the top players in our ranking already included fintech developers that are household names. There’s PayPal, the digital payments firm that turns 22 this year. Then you have Square, which processes credit card payments from street stalls and coffee stands to fancy farmers’ markets. Both sit near the top of the rankings.

And yet, several incumbents have managed to grow just as fast. None are retail banks. Rather, these leading incumbents are legacy infrastructure builders: Visa and Mastercard.

Now let’s look at the stock price movements over the first 14 months of the pandemic as these global players were experiencing it. Notice a pattern?

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Compiled by authors

Companies that were future-ready back in 2019 won big during the crisis. In other words, being future-ready translates into resilience.

To be sure, our Readiness Indicator will never perfectly predict share price movement. This is not our intended purpose. But the correlation is unmistakable. And it’s also something that we’ve come to observe in other industries.

That’s it. Resilience is preparedness. And as we enter the post-COVID era, companies that have scaled future capabilities will capture new growth. This is reflected in our latest ranking of 2021.

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Check out our main page to find out more about the Future Readiness Indicator.