Case Study

Yamamoto Recording Media: Nimes plant - from 7 weeks to 7 days delivery

19 pages
May 1999
Reference: IMD-6-0213

In June 1996, Henri Fazan, Managing Director, Yamamoto Recording Media Production France, being convinced that the time was ripe to introduce a radical change in Yamamoto’s order-delivery process for video and audio cassettes in Europe, decided to focus initially on the production of VHS cassettes at the Nimes plant. While operations at Nimes would need to be changed, so would other systems and procedures throughout the supply chain. In considering implementation of 7-Day Delivery, Fazan recognised that the changes involved would impact not only his own area of responsibility, but would require buy-in from other stakeholders in the supply chain. How was he going to convince suppliers, Yamamoto Logistics Europe, Yamamoto National Sales companies, retail customers and his own people that a 7-day order-to-delivery cycle was possible when currently it stood at 7 weeks? This case demonstrates the importance of acquiring a thorough understanding of the process flow so as to recognise the critical elements within the supply chain which dictate the order-delivery cycle. Only then can a plan of action be developed to implement performance improvement and to reduce the order-delivery cycle effectively.

Supply Chain Management, Business Process Reengineering, Production Management, Operations Management
Europe, France
June 1996
Field Research
© 1999
Available Languages
Related material
Teaching note
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]


Research Information & Knowledge Hub for additional information on IMD publications

Looking for something specific?
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics