Case Study

WeWork: Airbnb for office rental?

9 pages
December 2015
Reference: IMD-7-1670

WeWork, a New York based office rental startup has become the first provider of office tenant in New York City with valuation larger than the industry behemoths. How does a 3 year old startup manage to grow so fast and so big?

Learning Objective

Understand how the new class of disruption enabled a shift to shared economy and ubiquitous connectivity.

Disruption, Sharing Economy
America, United States of America
The We Company, Services, Office Rental
Published Sources
© 2015
Available Languages
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