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Case Study

Skanska USA Building and the Utah data center bid (B)

By Philip Rosenzweig

4 pages

June 2014

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Reference: IMD-7-1587

The B case describes what bid was entered by Skanska USA Building, and what eventually happened – what rivals offered, and who won the bid. It allows a discussion of what constitutes a sound bid, how much risk to take, and what may be excessive risk.

Learning Objective

Examine a strategic decision under conditions of intense competitive rivalry and high uncertainty. Explore decision biases and errors, and think about the way that managers make decisions under pressure.

Keywords

Decision Making, Competitive Strategy, Construction

Settings

Northern America, United States of America
Skanska, Construction and Engineering
2009-2010

Type

Published Sources

Available Languages

English

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This case study is part of a series

Skanska USA Building and the Utah data center bid (A)
Skanska USA Building and the Utah data center bid (B)

This case study is part of a series

Skanska USA Building and the Utah data center bid (A)
Skanska USA Building and the Utah data center bid (B)

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