Recommitment at Trenton Foods: Nestlé USA (A)
A culture change initiative was begun four years ago at Trenton Foods, a manufacturing facility of Nestle, USA, as part of a strategy to assure long-term competitive advantage. Plant manager, John Brocke, reviews his efforts over the past four years in anticipation of an internal consulting team arriving to address productivity improvements and cost reductions. Brocke grows increasingly uneasy as the consulting team’s recommendations concerning labor reductions and consolidations are presented. Company and employee history in this small, mid-western town figure largely in his concern that four years of trust and credibility may be threatened, if not reversed. How does John Brocke communicate the concern for cost and efficiency – possible job reductions – without jeopardizing the embryonic culture he has worked so hard to achieve?
1992
Cranfield University
Wharley End Beds MK43 0JR, UK
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Harvard Business School Publishing
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NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
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- Recommitment at Trenton Foods: Nestlé USA (A)
- Recommitment at Trenton Foods: Nestlé USA (B): Implementing change with Nestec's production improvement teams
- Recommitment at Trenton Foods: Nestlé USA (A)
- Recommitment at Trenton Foods: Nestlé USA (B): Implementing change with Nestec's production improvement teams
Case reference: IMD-3-0541 ©1993
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