Case Study

Printeurope.com

28 pages
December 2001
Reference: IMD-3-1031

Printeurope was founded in December 1999 to exploit an opportunity for corporations to reduce printing costs and process times using workflow software tools. After winning a business competition in 2000, the company launched its electronic marketplace but it foundered. It then tried, but failed, to raise second round venture financing. The case deals with the repositioning of Printeurope from a dotcom marketplace to a software service provider. The company has been downsized, and it faces severe financial constraints. The immediate priority is to refine the business model and validate the concept by securing an important reference customer. But despite the obvious appeal of the product, this is an uphill battle. The participants are asked to analyze and make recommendations on the business model, the positioning of the company, the sales approach and the pricing strategy.

Keywords
Repositioning, Dotcom, Software, Pricing, Start-up, Printing
Settings
Finland
June 2001
Type
Field Research
Copyright
© 2001
Available Languages
English
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Looking for something specific?
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics