Case Study

Paul Numi: A suit with a rock & roll dream

7 pages
December 2012
Reference: IMD-3-2344

Paul Numi is at a crossroad. He is a successful executive in a major multinational but he is also an aspiring artist trying to “make it” in a seriously crowded music industry. Though he turned 50, he cannot shake off that rock and roll itch. How will Paul Numi compete? The case can be used in conjunction with the IMD Industry Note IMD-3-2343 “Turmoil and Revolution in the Music Industry.”

Learning Objective

The case is designed to help participants examine issues of strategy positioning in largely unattractive industries.

Industry Analysis, Strategy Positioning
Media, Music
Field Research
© 2012
Available Languages
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]


Research Information & Knowledge Hub for additional information on IMD publications

Looking for something specific?
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics