Case Study

Partnering in the cloud (A): 2009

18 pages
June 2012
Reference: IMD-3-2317

In 2009, the leading two storage hardware companies, NetApp and EMC were both faced with how to approach the cloud based computing infrastructure opportunity. As members of the “best of breed” players, they were both seeing partnerships with another “best of breed” player, Cisco, the leading networking equipment player and an emerging server player, in order to best integrate their offerings for the market. Case-A describes this situation leaving the reader with the questions of what would be the best strategic partnership structure to pursue? A non-equity alliance, an equity alliance or a joint venture. Case-B outlines the decisions taken opening up the possibility to discuss the potential implications of the choices made by these two rivals, EMC and NetApp.

Learning Objective

The case is about structuring strategic partnerships. What are the best strategic partnerships for a particular market opportunity? Equity alliance or joint venture? And what are the implications of this choice? The case allows us to examine these questions in the context of the cloud based computing infrastructure market.

Keywords
High Technology
Settings
Northern America, United States of America
NetApp, Cisco Systems, EMC, Consumer Goods, Computers
2009
Type
Published Sources
Copyright
© 2012
Available Languages
English
Related material
Video
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