Case Study

Orion: Building a home market in China

9 pages
June 2007
Reference: IMD-6-0300

In October 2006 Orion China was in a key period of its development. Its managing director, Thomas Tam, had plans to develop Orion by building a strong home market in China to support expansion in the rest of the world. A decision had been made to decouple Orion’s manufacturing operations from its branded business. The two parts would still work closely together, but new market mechanisms were implemented to provide more options for supplying products to the branded business. The question in Thomas’s mind was: How would this impact Orion’s operations around the world and specifically in China? Would this be the right path to make Orion the global leader in the electronics industry?

Learning Objective

Learn about the growth of supply chains in China.

Supply Chain Management, Manufacturing, Electronics, Production Management, Operations Management
Generalized Experience
© 2007
Available Languages
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