Case Study

Optima Environnement S.A.: Turning a wonder tree into an eco-business

17 pages
May 2004
Reference: IMD-3-1433

Optima Environnement S.A., a biotech startup in Switzerland, has developed a environmentally safe alternative to chemicals used in the water treatment industry using a plant based extract. Subsequent research has led to discoveries of proteins with medicinal properties and an oil extract with several cosmetics applications. With limited resources and promising opportunities in multiple industries, the company must attempt to break into markets where it has no prior experience and generate a revenue stream to keep it afloat through the complex sales cycle in introducing (potentially) disruptive technologies in existing industries. The case study discusses elements of entrepreneurship, business strategy, and new product development within mature industries as well as the importance of developing strategic alliances to enter new markets.

Water Treatment, Environment, Oil
December 2003
Field Research
© 2004
Available Languages
Related material
Teaching note, Video
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]


Research Information & Knowledge Hub for additional information on IMD publications

2006 EFMD AWARD WINNER (Business for Biodiversity)
Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics