Case Study

Nestlé S.A.: The wellness company

8 pages
December 2006
Reference: IMD-3-1666

Peter Brabeck, CEO of Nestlé, is presenting to his board a 25-30 year vision that would position Nestlé as the world’s first “wellness” company. This would involve, among other things, moving into the over-the counter pharmaceutical business, the cosmetics business, and emphasizing the nutritional aspect of the existing food and beverage businesses. As a board member, how would you react?

Keywords
Future Vision, Wellness
Settings
Global
Nestlé
2000
Type
Field Research
Copyright
© 2006
Available Languages
English
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