Case Study

Nestlé S.A.: The wellness company

8 pages
December 2006
Reference: IMD-3-1666

Peter Brabeck, CEO of Nestlé, is presenting to his board a 25-30 year vision that would position Nestlé as the world’s first “wellness” company. This would involve, among other things, moving into the over-the counter pharmaceutical business, the cosmetics business, and emphasizing the nutritional aspect of the existing food and beverage businesses. As a board member, how would you react?

Future Vision, Wellness
Field Research
© 2006
Available Languages
Related material
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]


Research Information & Knowledge Hub for additional information on IMD publications

Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics