Case Study

Kericho: A sustainable tea plantation

3 pages
December 2009
Reference: IMD-3-2080

Unilever is among the world’s largest users of agricultural raw materials and a major buyer on world agriculture markets. Unilever’s work on sustainable agriculture has been focused on five key crops – palm oil, peas, spinach, tea and tomatoes. This short case provides an example of how Unilever has approached development of sustainable tea production in such a way that benefits are realized by both the business and the society in which it operates. The Kericho tea plantation, the subject of the case, was the first to be certified as sustainable after Unilever allied with the Rain Forest Alliance to further its efforts.

Learning Objective

This case can be used to stimulate discussions with leaders around how to address the challenges and realize opportunities from CSR initiatives. Questions it can stimulate discussion around include: Does a market leader have a moral obligation to take responsibility for its impact on nature? Why or why not? And at what potential cost? What role does a sustainability vision, and related beliefs, play in an organization? What benefits can a company derive from resulting actions? If you need to convince a cynic, what actions would you recommend?

Keywords
Corporate Social Responsibility, Partnership, Food, Tea
Settings
Europe, Kenya
Unilever
2004 – 2007
Type
Field Research
Copyright
© 2009
Available Languages
English
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics