Case Study

IMD MBA venture projects: Applied Biomedical Intelligence (ABMI)

19 pages
December 2005
Reference: IMD-3-1467

A local entrepreneur seeks the help of an MBA students’ venture team to assess the market potential and competitive positioning of its new technology. This case describes the benefits, both for entrepreneurs and MBA students, of this type of partnership.

Keywords
Market Survey, Action Learning, Biotechnology
Settings
Switzerland
Healthcare
December 2003
Type
Field Research
Copyright
© 2004
Available Languages
English
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