Case Study

Fiscal austerity, healthcare cost containment and the management of drug supply: The case of Italy

11 pages
December 2011
Reference: IMD-3-2267

At the end of the Berlusconi government, various reform packages were being promoted that effectively did not remedy the fundamental healthcare situation. Taking into considerations multiple stakeholder concerns, competing business models, how would you act as a country managers of multinational pharma company?

Learning Objective

Country analysis, strategy assessment and redefinition from pricing and go to market to changing the entire business model.

Keywords
Fiscal Austerity, Economic Policy Reform, Pharmaceuticals, Distribution
Settings
Italy
2009-2011
Type
Published Sources
Copyright
© 2011
Available Languages
English
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics