Case Study

Fiscal austerity, healthcare cost containment and the management of drug supply: The case of Italy

11 pages
December 2011
Reference: IMD-3-2267

At the end of the Berlusconi government, various reform packages were being promoted that effectively did not remedy the fundamental healthcare situation. Taking into considerations multiple stakeholder concerns, competing business models, how would you act as a country managers of multinational pharma company?

Learning Objective

Country analysis, strategy assessment and redefinition from pricing and go to market to changing the entire business model.

Fiscal Austerity, Economic Policy Reform, Pharmaceuticals, Distribution
Published Sources
© 2011
Available Languages
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