Do star performers need to network? (D)
at a mid-career crossroads: Natasha Nowak
Since May 2006, Natasha Nowak had been Director of Market Intelligence & Commercial Relations for a large food manufacturing company, splitting her time between Italy and northern Europe. In 2007, Natasha was offered a role in a growing market, but for personal reasons, wished to remain in Italy. She used her network to successfully convince the organization to give her a role in Italy. Now at a mid-career crossroads, Natasha reflected upon future career options. There were fewer opportunities for career moves, due to consolidation of markets. Being in a market, she had become somewhat disconnected from headquarters and less visible with the leadership team. She had focussed on her job, to the detriment of both her internal and external networks. How could Natasha get back on the radar to advance her career?
As executives advance through their careers, they often neglect their networks, because they are busy doing their jobs. This case can be used to help participants explore how to re-energize neglected networks – both internal and external. It can also be used to evaluate strategies for getting on the radar of senior management, especially when geographically located elsewhere.
2006-2010
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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in I by IMD 24 June 2024
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Case reference: IMD-7-2457 ©2024
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Case reference: IMD-7-2546 ©2024
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in MIT Sloan Management Review Summer 2024, vol. 65, no. 4
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