Case Study

Building a worldwide brain: Artificial Intelligence Inc.

11 pages
August 2001
Reference: IMD-3-0866

This case documents one company’s effort to build the world’s first “thinking machine” based on a new artificial intelligence paradigm. Artificial Intelligence Inc. worked to develop a revolutionary core artificial intelligence system while at the same time attempting to generate revenue by spinning off applications in the area of smart web search, financial market prediction, and knowledge management. The company had to make decisions in a rapidly changing business environment concerning a) whether to try to sell its products directly to end users or work with established partners, b) how to balance the roles of founders vs. professional managers in a start-up, and c) how to operate a “distributed” organization with employees based in several countries. On a higher level, the case poses questions about the role of strategic business planning in a fast-moving, complex business environment.

Keywords
Artificial Intelligence, Internet, Distributed Organization
Settings
United States of America
2000
Type
Field Research
Copyright
© 2001
Available Languages
English
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Looking for something specific?
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics