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Case Study

Corporate philanthropy at work: U2 can move the world (B): Mailmen on a mission

By Robert Hooijberg and Jan Van der Kaaij

18 pages

June 2006

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Reference: IMD-2-0126

The second case in this two-part series describes the roll-out of TNT’s partnership with the World Food Program. Participants are asked to evaluate the effectiveness of the program and the way that it has been created. Furthermore, they are challenged to discuss the role of corporate citizenship as an integral part of a company’s strategy.

Keywords

Corporate Social Responsibility, Culture Change, Corporate Philanthropy, Non-Governmental Organization Partnership, Courier Services, Corporate Sustainability Management

Settings

World/global
2002-2005

Type

Field Research

Available Languages

English

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