Case Study

Corporate philanthropy at work: U2 can move the world (B): Mailmen on a mission

18 pages
June 2006
Reference: IMD-2-0126

The second case in this two-part series describes the roll-out of TNT’s partnership with the World Food Program. Participants are asked to evaluate the effectiveness of the program and the way that it has been created. Furthermore, they are challenged to discuss the role of corporate citizenship as an integral part of a company’s strategy.

Corporate Social Responsibility, Culture Change, Corporate Philanthropy, Non-Governmental Organization Partnership, Courier Services, Corporate Sustainability Management
Field Research
© 2006
Available Languages
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