Case Study

Managing performance at Haier (A)

13 pages
July 2003
Reference: IMD-3-1332

The case examines the key elements and principles behind Haier’s performance management system and the organizational behavioural context in which it was implemented. Haier’s performance management system constituted a significant competitive advantage and had been a key factor in the company’s transformation from a small, backward collectively owned local company to the number five player in the global white goods industry. The strength of the case lies in the universality of the key principles behind Haier’s management performance systems.

General Management, Globalization, Home Appliances, Organizational Behavior, Performance Management
Field Research
© 2003
Available Languages
English, Italian, Chinese
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