Case Study

Best Buy: Staying at the top

17 pages
October 2004
Reference: IMD-3-1430

The case is about the largest North American retailer in consumer electronics. Founded in 1966, Best Buy has overcome severe challenges to its very survival to become the undisputed industry leader. The case describes the challenges faced by the company’s current CEO, Brad Anderson, who recently took over from Best Buy’s legendary founder, Dick Schulze. Anderson is trying to set an aggressive growth agenda for Best Buy. The ensuing strategy, organizational and people dilemmas are described, inviting the participant to simulate the leadership challenges in sustaining superior performance. The case is supplemented with a video of Brad Anderson leading a Q&A session with senior executives participating in the OWP program on the IMD campus, June 2004.

Retail, Consumer Electronics, Growth, Renewal, Change Management
March 2004
Field Research
© 2004
Available Languages
Related material
Teaching note, Video
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