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Case Study

ABB (A): Facing the challenges of the new millennium

By Piero Morosini and Panos Lioulias

27 pages

December 1999

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Reference: IMD-3-0827

The A-case outlines the unprecedented changes in the electrical power industry which exploded right in the middle of 1996, as Lindahl was taking over from Barnevik. The case describes how ABB was affected by these changes and, in a way, forced to transform itself again. The B-case looks at the key actions taken by Lindahl as 1998 drew to a close. This series covers not only the electrical power industry, but also the whole area of automation, where ABB has high stakes as well. Two industry notes, one on the electrical power industry (GM 826) and a brief one on industrial automation (GM 850) complement ABB (A) and (B).

Keywords

Corporate Strategy, Deregulation, Industry Consolidation, Privatization, Electrical Engineering, Automation

Settings

World/global
End of 1997

Type

Published Sources

Available Languages

English

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