The Global Trends Fieldbook

Game changing trends, including the increasing power of the crowd, disruptive technologies and demands for responsible capitalism, are redefining our work, lives, societies and planet.

As Paul Polman, the CEO of Unilever said: “It’s very clear that the parameters here are rapidly changing. I believe that it is essential for any business that is going to grow and be successful over the long term to always think carefully about how to get permission from society to grow and be successful.”

Preparing an organization for this future is not an easy task. It means thinking differently, having a point of view on the future and taking action today. Drawing on a wealth of case studies and examples from BMW and DSM to Tencent, Infosys and Realdania, trend analysis from The Global Trends Report and interviews with CEOs around, the world from Ready? The 3RS of preparing your organization for the future, The Global Trends Fieldbook focuses on the critical steps of moving from data to insights to taking actions today to prepare businesses, governments, NGOs and societies for the future.

The Global Trends Fieldbook offers practical suggestions for leaders of these different types of organizations as they take on the challenge of preparing for the future, including 8 principles of thinking differently which will be key to success.