Learning Objective
Discuss key family business issues, such as governance and communication needs of large multi-generational family firms, entrepreneurship by next-generation members and the brand value of family names.
Case study
Reference: IMD-3-2373-V
Order this case studyDiscuss key family business issues, such as governance and communication needs of large multi-generational family firms, entrepreneurship by next-generation members and the brand value of family names.
Keywords | Family Business, General Management, Growth Management, Social Media |
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Settings | Global, Belgium 2013 |
Type | Field Research |
Copyright | ©2013 |
Language | English |
Reference: IMD-3-2373-V
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