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Case Study

Preparing for the Google IPO: A revolution in the making?

By Didier Cossin and Dinos Constantinou

29 pages

August 2004

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Reference: IMD-1-0216

In April 2004, Google announced that it was launching its long awaited IPO. The case looks at the unconventional auction format of the IPO of the world’s most popular search engine, the role of investment banks in the IPO process, and the implications for corporate governance and stock valuation of a dual-class share structure.

Keywords

Initial Public Offering

Settings

United States of America
Summer 2004

Type

Published Sources

Available Languages

English, Spanish

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