Managing performance at Haier (B)
Case Study

Managing performance at Haier (B)

6 pages
July 2003
Reference: IMD-3-1333

With Haier’s expansion to the US, the case presents some local adaptations to Haier’s performance management system. The case raises the issue of whether the essential principles of Haier’s performance management system can be transferred to the US, and by inference, other countries. Students are asked to consider in general how some of the key concepts may be adapted.

General Management, Globalization, Home Appliances, Organizational Behavior, Performance Management
Field Research
© 2003
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