For nearly 170 years, newspapers enjoyed the privileged position of informing readers of local, regional and international news. Since 1833 the standard business model was largely driven by advertising revenues in the US and from advertising revenues, sales and subscriptions in Europe. Then came the internet. Ad revenues and circulation declined as both advertisers and consumers switched to the often free, immediate and timely digital medium. Newspapers were slow to capitalize on the opportunities and found their very existence threatened. Faced with a business model that no longer delivered, how should print newspapers respond? Was there a solution? Or just a slow and inevitable death? This industry note investigates various actions taken by newspapers and what further needed to be done.
Learning Objective
Business model strategy and development.
Keywords
Newspaper, Business Model, Digital Transformation, Threat, Opportunity, Strategy, Development
Settings
World/global
Media, Newspapers
21st Century
Available Languages
English
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.
Copyright Information
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
