Ref: IMD-7-2105

Case study

Reference: IMD-7-2105

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Leading the digital transformation at Novartis: The role of the CDO (B)

Jennifer Jordan

By Professor Jennifer JordanJennifer Jordan and Shih-Han Huang

As CDO, Bertrand Bodson needed to get Novartis digitally ready so that it could realize its goal of becoming a leading medicines company powered by data and digital technologies.

He had set strategical digital priorities for the company, but he also knew a company-wide digital transformation would be impossible without a concomitant cultural change. What culture should Novartis foster so that it could adapt and thrive? What cultural changes would Novartis need to make to stay relevant and make its desired transformation a success? (This case contains the reveal for Part A; reveal for this case is contained in Part C.)

Learning Objective

  • Explore the role corporate culture plays in digital transformations.
  • Build an understanding of how leaders could shape and drive cultural transformation forward
Keywords Chief Digital Officer, Culture Change, Digital Transformation
Settings Europe, Global, Swaziland
Novartis, Health Care, Pharmaceuticals
Type Field Research
Copyright ©IMD 2020
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Reference: IMD-7-2105

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Reference: IMD-7-2105

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