Close
    HomeResearch & Knowledgeback to HomeStrategyback to Research & KnowledgeVontobel Deritrade: Platform developmentback to Strategy
    Case Study

    Vontobel Deritrade: Platform development

    By James E. Henderson, Natacha Akribas, Amrou Hassanein, Philippe Schenk and Grigory Terentyev
    17 pages
    November 2019
    Order this case study
    Reference: IMD-7-2093

    This case illustrates how Vontobel, a mid-size Swiss private bank successfully built out its multi-issuer platform for Structured Products (SPs). The case starts by describing the industry of SPs, the market for SPs in Switzerland, and on Vontobel building its know-how in SPs. As a result, deritrade® Single-Issuer Platform (SIP) was launched in 2010. The platform helped gain operational efficiency, relieve employees from doing manual operations and thus allow scarce resources to focus on the core businesses. The bank then gained experience in the market with its SIP. Once the SIP delivered its full power and the SP market stagnated, Vontobel considered opening its platform to its competitors to become a Multi-Issuer Platform (MIP). Yet, there were numerous challenges faced by the company with this decision: cannibalization, convincing competitors to join, pricing, and governance.

    Learning Objective
    • Gaining some insights and understanding of the world of structured products.
    • The economic logic of multi issuer platforms.
    • Understand the implementation challenges to move from a single issuer to multi issuer platform.
    Keywords
    Strategy, Private Banking, Platform Strategy, Product, Disruptive Business Model, Technology, Structured Product
    Settings
    Switzerland
    Vontobel Holding, Finance and Insurance, Banking
    2010-2012
    Type
    Field Research
    Copyright
    © 2019
    Available Languages
    English
    Related material
    Video
    Case clearing houses
    IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

    The Case Centre

    Cranfield University

    Wharley End Beds MK43 0JR, UK
    Tel +44 (0)1234 750903
    Email [email protected]

    Harvard Business School Publishing

    60 Harvard Way, Boston MA 02163, USA
    Tel (800) 545-7685 Tel (617)-783-7600
    Fax (617) 783-7666
    Email [email protected]

    Asia Pacific Case Center

    NUCB Business School

    1-3-1 Nishiki Naka
    Nagoya Aichi, Japan 460-0003
    Tel +81 52 20 38 111
    Email [email protected]

    Copyright Information

    IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.

    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Strategy
    Browse all topics
    Discover our latest research
    IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics
    All case studies
    Keep reading
    Article
    Strategic use of AI in healthcare and pharma drives market advantage. Here’s how - IbyIMD

    AI is fundamental to the competitive strategies of the most advanced healthcare and pharmaceutical firms. Here is how they are adopting AI to be data-driven leaders.

    Innovation Strategy Technology Management
    By Tomoko Yokoi and Michael R. Wade
    in I by IMD
    Read more
    Podcast
    “We were so scared of our IPO”: Leaders Unplugged with former On-CEO Marc Maurer - IbyIMD

    ON’s Marc Maurer shares how purpose, humility, and bold choices fueled the brand’s rise—from anti-metaverse to IPO—in this inspiring leadership talk.

    Innovation Leadership Strategy
    By Alyson Meister and Marc Maurer
    in I by IMD
    Read more
    Article
    Why Mark Zuckerberg and Meta can’t build the future

    Last week, a notification flashed. “Add your email address for extra security,” my phone chirped. It was from WhatsApp. I stared at the screen, a single question forming in my mind: Security? Or surveillance? I tapped “No.” The feeling wasn’t ange...

    Strategy Leadership
    By Howard H. Yu
    in The Star
    1 July 2025
    Read more
    Article
    Only connect: How to keep disparate workforce elements happy and motivated - IbyIMD

    Today’s workforce often includes a mix of permanent employees, freelancers, and outside contractors – but even organizations with mostly external workforces or highly autonomous workforces need proximity to succeed over the long term. Here are fou...

    Strategy Team
    By Sebastian Reiche
    in I by IMD
    Read more
    Case Study
    Has Nike lost its stride?

    Set in 2024, the case describes the trajectory of Nike's success and how it had recently lost its way. The company was experiencing its worst slump in more than 10 years. Since 2020, CEO Donahoe oversaw a significant shift away from wholesale, wit...

    Marketing Digital Strategy
    By Ivy Buche and Goutam Challagalla
    Case reference: IMD-7-2598, © 2025
    Read more
    Video
    The end of corporate passivity

    Corporate leaders must stop being passive spectators and actively shape geopolitical outcomes to drive global competitiveness and collaboration.

    Competitiveness Corporate Governance Decision Making Leadership Politics Strategy
    By Arturo Bris
    in I by IMD
    Read more
    Case Study
    UrbanLuxe: Supply chain and M&A

    This brief case exercise presents an increasingly common business scenario: An established player acquires a small, agile start-up to re-energize its value proposition. In this case, established global beauty giant UrbanLuxe acquires beauty start-...

    Supply Chain Mergers and Acquisitions Operations Strategy
    By Ralf W. Seifert and Richard Markoff
    Case reference: IMD-2654, © 2024
    Read more
    Article
    Trump’s unconventional negotiation strategy - Dr. Sebastian Moritz

    Trump’s unconventional negotiation strategy reveals how game theory in negotiations can shape power, commitment, and outcomes before talks begin.

    Strategy
    By Anna Cajot
    in I by IMD
    Read more
    Article
    Breaking up to move forward: Why CFOs are at the heart of the de-conglomeration trend - IbyIMD

    In an age that prizes agility, breaking up is a strategy rather than a surrender, argues IMD’s Salvatore Cantale, as CFOs step forward as architects of value in the de-conglomeration era.

    Agility Corporate Governance Finance Leadership Strategy Sustainability
    By Salvatore Cantale
    in I by IMD
    Read more
    Article
    Transitioning from CFO to CEO: top tips from the inside track - IbyIMD

    What does it take to move from CFO to CEO? Four top executives share candid lessons on leadership, risk, growth, and redefining the finance role.

    Growth Leadership Organizational Transformation Strategy Team
    By Jean-François Manzoni
    in I by IMD
    Read more
    Strategic use of AI in healthcare and pharma drives market advantage. Here’s how - IbyIMD
    By Tomoko Yokoi and Michael R. Wade
    in I by IMD
    Summary
    AI is fundamental to the competitive strategies of the most advanced healthcare and pharmaceutical firms. Here is how they are adopting AI to be data-driven leaders.
    Read more
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Innovation
    Strategy
    Technology Management
    Browse all topics
    “We were so scared of our IPO”: Leaders Unplugged with former On-CEO Marc Maurer - IbyIMD
    By Alyson Meister and Marc Maurer
    in I by IMD
    Summary
    ON’s Marc Maurer shares how purpose, humility, and bold choices fueled the brand’s rise—from anti-metaverse to IPO—in this inspiring leadership talk.
    Read more
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Innovation
    Leadership
    Strategy
    Browse all topics
    Why Mark Zuckerberg and Meta can’t build the future
    By Howard H. Yu
    in The Star 1 July 2025
    Summary
    Last week, a notification flashed. “Add your email address for extra security,” my phone chirped. It was from WhatsApp. I stared at the screen, a single question forming in my mind: Security? Or surveillance? I tapped “No.” The feeling wasn’t ange...
    Read more
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Strategy
    Leadership
    Browse all topics
    Only connect: How to keep disparate workforce elements happy and motivated - IbyIMD
    By Sebastian Reiche
    in I by IMD
    Summary
    Today’s workforce often includes a mix of permanent employees, freelancers, and outside contractors – but even organizations with mostly external workforces or highly autonomous workforces need proximity to succeed over the long term. Here are fou...
    Read more
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Strategy
    Team
    Browse all topics
    Has Nike lost its stride?
    By Ivy Buche and Goutam Challagalla
    Case reference: IMD-7-2598 ©2025
    Summary
    Set in 2024, the case describes the trajectory of Nike's success and how it had recently lost its way. The company was experiencing its worst slump in more than 10 years. Since 2020, CEO Donahoe oversaw a significant shift away from wholesale, wit...
    Read more
    Reference IMD-7-2598
    Copyright ©2025
    Copyright owner IMD Copyright
    Organization Nike
    Industry Consumer Goods, Footwear
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Marketing
    Digital
    Strategy
    Browse all topics
    The end of corporate passivity
    By Arturo Bris
    in I by IMD
    Summary
    Corporate leaders must stop being passive spectators and actively shape geopolitical outcomes to drive global competitiveness and collaboration.
    Read more
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Competitiveness
    Corporate Governance
    Decision Making
    Leadership
    Politics
    Strategy
    Browse all topics
    UrbanLuxe: Supply chain and M&A
    By Ralf W. Seifert and Richard Markoff
    Case reference: IMD-2654 ©2024
    Summary
    This brief case exercise presents an increasingly common business scenario: An established player acquires a small, agile start-up to re-energize its value proposition. In this case, established global beauty giant UrbanLuxe acquires beauty start-...
    Read more
    Reference IMD-2654
    Copyright ©2024
    Copyright owner IMD Copyright
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Supply Chain
    Mergers and Acquisitions
    Operations
    Strategy
    Browse all topics
    Trump’s unconventional negotiation strategy - Dr. Sebastian Moritz
    By Anna Cajot
    in I by IMD
    Summary
    Trump’s unconventional negotiation strategy reveals how game theory in negotiations can shape power, commitment, and outcomes before talks begin.
    Read more
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Strategy
    Browse all topics
    Breaking up to move forward: Why CFOs are at the heart of the de-conglomeration trend - IbyIMD
    By Salvatore Cantale
    in I by IMD
    Summary
    In an age that prizes agility, breaking up is a strategy rather than a surrender, argues IMD’s Salvatore Cantale, as CFOs step forward as architects of value in the de-conglomeration era.
    Read more
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Agility
    Corporate Governance
    Finance
    Leadership
    Strategy
    Sustainability
    Browse all topics
    Transitioning from CFO to CEO: top tips from the inside track - IbyIMD
    By Jean-François Manzoni
    in I by IMD
    Summary
    What does it take to move from CFO to CEO? Four top executives share candid lessons on leadership, risk, growth, and redefining the finance role.
    Read more
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Growth
    Leadership
    Organizational Transformation
    Strategy
    Team
    Browse all topics