Ref: IMD-7-2157

Case study

Reference: IMD-7-2157

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Matternet-Swiss Post: Drone-based healthcare and delivery (A)

Howard H. Yu

By Professor Howard H. YuHoward H. Yu and Marc Chauvet

Startup Matternet entered in 2017 the market of drone-based delivery of medical samples in Switzerland, via an investment from Swiss Post.

Following two consecutive incidents in 2019 during which the drones fell mid-air to the ground, Matternet was caught between its growth imperative and its investor’sincreasing concern regarding its public image and the safety of the technology.

Regulatory evolutions in the USA and a partnership with logistics behemoth UPS allowed the company to shift most of its operations to the USA in 2019.

Learning Objective

Case A is to introduce a number of innovation tools and approaches to participants. More specifically, it describes how a large established companies can embrace various “start-up” methodologies in their quest to disrupt their corresponding sectors ahead of time.

KeywordsBusiness Model, Disruptive Innovation, Drone, Entrepreneurship, Innovation, Logistics Services, Management, Strategy
SettingsEurope, Northern America, Switzerland, United States of America
Matternet, Poste Suisse, Logistics and Supply Chain, Shipping, Transportation
TypeField Research
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Reference: IMD-7-2157

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