Case Study

Bata India limited (A): Bankruptcy or turnaround

16 pages
December 2014
Reference: IMD-7-1624

Bata India Ltd, the largest footwear retailer and manufacturer in India, was one of the most successful multinational companies in the country with a 70-year long legacy. With liberalization and opening up of the Indian economy, the company faced multiple challenges – in terms of brand image, product portfolio, manufacturing costs, industrial relations, retail presence, and customer preferences – which was further aggravated by stiff competition from new domestic and international competitors entering the domestic retail footwear business. Bata India started losing its grip on the market and reported consecutive losses from 2002 to 2004. Case A is set in 2005, when Marcelo Villagran takes charge as the new Managing Director of Bata India with the urgent mandate to turnaround the company. The case requires participants to develop an action plan for managing the business turnaround and organizational change at Bata India.

Learning Objective

1) Understanding organizational performance in the context of an emerging market (India); 2) Developing skills in diagnostic analysis and action plan formulation for organizational turnaround; 3) Understanding the underlying reasons behind the poor industrial relations and consumer orientation of firms in emerging markets; 4) Building change plans for improving labor productivity and consumer orientation in poorly performing firms.

Keywords
Emerging Market Strategy, Change Management, Organizational Change, Transformation, Turnaround Strategy, Growth Strategy
Settings
Asia, India
Bata Shoes, Consumer Services, Retail, Consumer Goods, Footwear
2005
Type
Field Research
Copyright
© 2014
Available Languages
English
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This case study is part of a series
  • Bata India limited (A): Bankruptcy or turnaround
  • Bata India limited (B): Turnaround
  • Bata India limited (C): A new journey
This case study is part of a series
  • Bata India limited (A): Bankruptcy or turnaround
  • Bata India limited (B): Turnaround
  • Bata India limited (C): A new journey
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Bata India limited (A): Bankruptcy or turnaround
By Charles Dhanaraj and Ivy Buche
Case reference: IMD-7-1624 ©2014
Summary
Bata India Ltd, the largest footwear retailer and manufacturer in India, was one of the most successful multinational companies in the country with...
Reference IMD-7-1624
Copyright ©2014
Copyright owner IMD Copyright
Organization Bata Shoes
Industry Consumer Services, Retail;Consumer Goods, Footwear
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Bata India limited (B): Turnaround
By Charles Dhanaraj and Ivy Buche
Case reference: IMD-7-1625 ©2014
Summary
Case B describes the four-phase turnaround strategy implemented by the Managing Director Marcelo Villagran that transformed Bata India from a posit...
Reference IMD-7-1625
Copyright ©2014
Copyright owner IMD Copyright
Organization Bata Shoes
Industry Consumer Services, Retail;Consumer Goods, Footwear
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Bata India limited (C): A new journey
By Charles Dhanaraj and Ivy Buche
Case reference: IMD-7-1626 ©2014
Summary
Under the leadership of Managing Director Rajeev Gopalakrishnan, for the first time in its history, Bata India’s turnover breached the INR 20,000 m...
Reference IMD-7-1626
Copyright ©2014
Copyright owner IMD Copyright
Organization Bata Shoes
Industry Consumer Services, Retail;Consumer Goods, Footwear
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications