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    先驱、隐形冠军、变革者和弱势者

    从中国创新企业身上吸取的经验教训
    By Mark J. Greeven
    216 pages
    Hardcover
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    中国创新企业正在全球范围内崭露头角。不仅阿里巴巴和华为等巨头通过创新继续茁壮成长，数以千计的年轻中国企业家也随时准备进军全球市场。

    在这本书中，Mark Greeven、George S. Yip和Wei Wei提供了内部人士对中国低调的、具有全球竞争力的创新企业的看法。这些作者都是中国创新方面的专家，他们把中国的创新企业分为四类：

    先驱，全球知名的大公司；

    隐形冠军，在各自领域处于市场领先地位的中型企业；

    弱势者，拥有重要知识产权的技术驱动型企业；

    变革者，以数字化颠覆、指数增长和跨行业创新为特征的新公司。

    作者通过调查这些公司创新类型（产品、流程或商业模式）、竞争战略，以及创新的关键驱动因素，确定了中国企业家进行创新的六种典型方式，包括群体创新（集体追求机会）和快速集中决策。最后，作者关注中国创新如何走向全球，无论是通过在国际上建立研发网络，还是输出颠覆性商业模式的方式。

    本书包括了许多中国创新企业和创新的例子，这些例子来自各类从先驱到变革者的公司，包括阿里巴巴、海尔、海康威视、码隆科技、Weihu Solar、摩拜和猎豹移动。

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    Hardcover

    You can also buy the book on Barnes & Nobles, Book Depository, Orell Füssli and Routledge.

    Publisher
    MIT Press
    ISBN
    9780262039697
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