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    - IMD Business School - IMD Business School - IMD Business School
    Marketing programs

    Develop your marketing fundamentals and hone your strategic marketing skills through the lens of digital.

    Marketing programs

    Develop your marketing fundamentals and hone your strategic marketing skills through the lens of digital.

    Rethink your marketing strategy and approach

    Marketing and business strategy in today’s disruptive environment demands flawless agility to create and capture business value. IMD’s Digital Marketing, Marketing Management and Customer Centricity courses help you to develop your marketing fundamentals, sharpen your strategic marketing skills, and rethink your marketing strategy through the lens of digital.

    Build comprehensive skills

    Develop a comprehensive leadership skillset to effectively drive your organization, grounded in today’s complex realities.

    Prepare for transitions

    Accelerate readiness to transition to higher levels of responsibility in fast-changing, turbulent environments.

    Be a better strategic decision-maker and resilient leader

    Hone your decision-making skills and restore your confidence and energy for new sources of inspiration.

    Gain an outside-in perspective

    Make sense of and think critically about the impact and potential opportunities presented by disruptive market forces on your business. Learn from peers.

    - IMD Business School
    “Where to play and how to win.”

    Learn more about marketing at IMD, as Goutam Challagalla, Professor of Strategy & Marketing, highlights how marketing has deeply transformed and continues to change by the day.

    Explore your program options

    All programs
    Face-to-face
    Online
    On campus
    - IMD Business School
    Digital Marketing Strategies

    Master the skills of online-offline marketing

    Learn how to create, capture and deliver value in a digital world.

    Location: Lausanne Starting date: 27 May 2024 Duration: 5 days Price: CHF 10,900
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    Online
    Marketing Strategy in the Digital Age IMD online program - IMD Business School
    Marketing Strategy in the Digital Age

    Recreating customer value through digital

    Rethink your marketing strategy and value creation through the lens of digital, and change the competitive game.

    Location: Online Starting date: 29 April 2024 Duration: 8 weeks Price: CHF 2,950
    Find out more