Localization

Think local: approaching business in Africa without the usual excuses

11 August 2023 • by Leif M. Sjöblom in Localization • 5 min read

“In Africa, the low hanging fruits are the size of watermelons,” the former President of Dow Africa, Stéphane Paquier, memorably told me. Here, I look at three reasons European companies are still...

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