It can take years to build a truly customer-centric approach in the boardroom; so how do brands maintain that focus over decades?
Seán Meehan, Dean of Faculty and Professor of Marketing and Strategy, says the temptation to go back to “business-as-usual” is strong. Top brands, however, know that chasing ever better consumer experiences is key to long-term success.
As the author of two books on how to win and keep customers, Meehan’s work explores how businesses that prioritize client interests perform better than their peers. In episode 3 of ManagementCast, he gives an insight into the pitfalls of pursuing customer-centricity, and how to avoid them.
Cynthia Hansen of the Adecco Group’s global Innovation Foundation speaks to Richard Edelman, CEO of Edelman, the global communications company, about trust and uncertainty in society and business....
Three alumni. Three decades. One question: What makes IMD’s leadership journey so lasting? ...
Global deans Catherine Duggan and Darren Dahl on leading through turbulence — and why optimism, not certainty, is the real power in today’s business education....
In the latest episode, IMD President David Bach explains the vital importance of the partnership between the US government and the elite research universities, what we can learn from the vibrancy of...
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