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Five ways to figure out how to make the most of your data

IbyIMD+ Published 22 June 2022 in Magazine • 8 min read • Audio availableAudio available

Organizations are sitting on a gold mine of data, but very few are reaping the rewards. Putting the right infrastructure in place and demystifying data analytics among employees will help companies unleash the power of their unused data to gain a competitive edge.


Last year, organizations created 74 zettabytes of data, equivalent to a trillion gigabytes. To put this into context, an HD movie typically takes up a gigabyte of space on a computer’s hard drive. Yet only about 5% of organizations end up making decisions that add value using this data 

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