A crocodile, dog, and monkey walk into a negotiation
First, let’s examine what happens to your brain when you enter a negotiation. According to neuroscience, there are three parts of the brain involved in risk assessment, decision-making, behavior, and influence:
- Reptilian (physical) brain: This is responsible for your physical safety and development. It operates in a defensive or survival mode – your “inner crocodile.”
- Mammalian (emotional) brain: This manages your emotional safety and development, operating in a protective mode – your “inner dog.”
- Cortex (cognitive) brain: This handles species safety and development, controlling intelligence, personality, conscious thought, and high-level functions like language and memory – your “inner monkey.”
In negotiations, your non-verbal communication (facial expressions, posture, behavior, emotional expressions, tone, and pace of voice) is primarily controlled by your physical and emotional brain, while verbal communication (word choice, listening and understanding skills, empathy) mostly happens between the emotional and cognitive brains.
When you act in protective mode – like your inner dog – it can limit your ability to be creative, inspire others, innovate, welcome new ideas, adapt, and find solutions. Instead, you become protective of what you value, recognize, and know – your point of view and territory.
When you act defensively (our inner crocodile), you lose even more emotional brain skills, such as empathy and kindness.
While the tension and danger that come from working on the frontline can push people to operate in these protective and defensive zones, even in normal daily life, micro stressors such as a traffic jam, miscommunication with your partner or colleague, sleep deprivation, a lack of resources or a crisis can trigger our inner dog or crocodile.
Combining insights from those experienced in humanitarian negotiations with our understanding of brain science, it’s evident that to move from a confrontational stance to a more cooperative way of interacting, we should follow a three-step process. Importantly, these steps must be taken in a certain order.
- Create trust: Ensure the counterpart understands your ethics (ethos) and feels safe, moving them out of the defensive mode.
- Create a connection: Make the counterpart value you (pathos) and feel part of the same team, moving them out of protective mode.
- Present arguments: Only after establishing trust and connection should you share arguments (logos) to shift the other person’s position and integrate our agenda with theirs.