The future of luxury trade shows is ‘smart’, but not in the digital sense
The pandemic badly hit the ‘salons', the traditional way in which luxury brands do business, but don’t write them off yet. ...
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Hannes Gurzki
Hannes Gurzki is a program director at ESMT Berlin and an expert in luxury brand management, marketing, and strategy. His book, “The creation of the extraordinary: Perspectives on luxury,” provides a synthesis of different research-based principles to create desirable brands. His current research focuses on innovation in luxury in the digital age.