Explore new digital marketing concepts within a real-life context

During your time on campus and on liVe Virtual, you will discuss new digital marketing concepts and frameworks with IMD faculty, external guest speakers and your peers. Explore their applicability in real-life contexts through interactive group exercises and simulations. You also learn from the successes and failures of large and small companies (both B2B and B2C) striving to flourish in the digital era. All these experiences will inspire you as you rethink your approach to marketing.

Program framework

Digital marketing strategies_structure

Program themes

  • NEW: Understand customer-centricity in the digital age

  • NEW: Ensure marketing is bringing the customer value on their journey vs focusing on supplier value

  • NEW: Transform your offering, market access and purchase process to optimise the customer experience

  • Capture value from digital products and services

  • Measure digital marketing ROI

  • Understand customer-centricity in the digital age

  • Learn how to balance traditional and social media

  • Design an omnichannel experience

Join IMD’s professional alumni network

Once you complete an IMD program, you join IMD’s alumni network, an outstanding global community of global business leaders who will support you long-term.

Discover benefits

 

liVe Virtual Agenda

  Day

Topic

Thursday 19 November 2020

  

  • Digital Marketing – Pathways to Create New Value

Friday 20 November 2020

  

  • Engaging customers and delivering ‘wow’ experiences

Thursday 26 November 2020

  

  • How Digital Enables Deep Customer Centricity

Friday 27 November 2020

  • Using IOT to Craft New Value Propositions
  • Individual coaching session and assignments check

Thursday 3 December 2020

  • Building brands and communities in the digital space

Friday 4 December 2020

  • Agile marketing and measuring effectiveness
  • Individual coaching session and assignments check

Disclaimer

IMD complies with applicable laws and regulations, including with respect to international sanctions that may be imposed on individuals and countries. This policy applies to all applications for IMD programs from individuals or organizations, and any commercial or non-commercial partnerships.