Explore new marketing concepts in real-life contexts 

Five days at IMD

During your time on campus, you discuss new marketing concepts and frameworks with IMD faculty, external guest speakers and your peers. Explore their applicability in real-life contexts through interactive group exercises and simulations. You also learn from the successes and failures of large and small companies (both B2B and B2C) striving to flourish in the digital era. All these experiences will inspire you as you rethink your approach to marketing.

Program framework

Digital marketing strategies_structure

Program themes

  • Discover "outside-in"/customer-centric approaches to digitalization

  • Rethink your product strategy in the age of platforms

  • Build your brand strategy through digital communications

  • Rediscover the customer experience and journey

  • Get to grips with customer search practices, analytics and social media metrics

  • Digital pricing: how to capture more value digitally

Join IMD’s professional alumni network

Once you complete an IMD program, you join IMD’s alumni network, an outstanding global community of global business leaders who will support you long-term.

Discover benefits