Explore new digital marketing concepts within a real-life context

During your time on campus you will discuss new digital marketing concepts and frameworks with IMD faculty, external guest speakers and your peers. Explore their applicability in real-life contexts through interactive group exercises and simulations. You also learn from the successes and failures of large and small companies (both B2B and B2C) striving to flourish in the digital era. All these experiences will inspire you as you rethink your approach to marketing.

Program framework

Digital marketing strategies_structure

Program themes

  • NEW: Understand customer-centricity in the digital age

  • NEW: Ensure marketing is bringing the customer value on their journey vs focusing on supplier value

  • NEW: Transform your offering, market access and purchase process to optimise the customer experience

  • Capture value from digital products and services

  • Measure digital marketing ROI

  • Learn how to balance traditional and social media

  • Design an omnichannel experience

Join IMD’s professional alumni network

Once you complete an IMD program, you join IMD’s alumni network, an outstanding global community of global business leaders who will support you long-term.

Discover benefits

 

Agenda

Topic
  • Digital Marketing – Pathways to Create New Value
  • Engaging customers and delivering ‘wow’ experiences

  • How Digital Enables Deep Customer Centricity
  • Using IOT to Craft New Value Propositions
  • Individual coaching session and assignments check
  • Building brands and communities in the digital space
  • Agile marketing and measuring effectiveness
  • Individual coaching session and assignments check
  • Value capture (pricing) in the digital space
  • Agile Marketing and Marketing effectiveness

Disclaimer

IMD complies with applicable laws and regulations, including with respect to international sanctions that may be imposed on individuals and countries. This policy applies to all applications for IMD programs from individuals or organizations, and any commercial or non-commercial partnerships.