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      Explore new digital marketing concepts within a real-life context

      During your time on campus and on liVe Virtual, you will discuss new digital marketing concepts and frameworks with IMD faculty, external guest speakers and your peers. Explore their applicability in real-life contexts through interactive group exercises and simulations. You also learn from the successes and failures of large and small companies (both B2B and B2C) striving to flourish in the digital era. All these experiences will inspire you as you rethink your approach to marketing.

      Program framework

      Digital marketing strategies_structure

      Program themes

      • NEW: Understand customer-centricity in the digital age

      • NEW: Ensure marketing is bringing the customer value on their journey vs focusing on supplier value

      • NEW: Transform your offering, market access and purchase process to optimise the customer experience

      • Capture value from digital products and services

      • Measure digital marketing ROI

      • Understand customer-centricity in the digital age

      • Learn how to balance traditional and social media

      • Design an omnichannel experience

      Join IMD’s professional alumni network

      Once you complete an IMD program, you join IMD’s alumni network, an outstanding global community of global business leaders who will support you long-term.

      Discover benefits

       

      liVe Virtual Agenda

        Day

      Topic

      Thursday 19 November 2020

        

      • Digital Marketing – Pathways to Create New Value

      Friday 20 November 2020

        

      • Engaging customers and delivering ‘wow’ experiences

      Thursday 26 November 2020

        

      • How Digital Enables Deep Customer Centricity

      Friday 27 November 2020

      • Using IOT to Craft New Value Propositions
      • Individual coaching session and assignments check

      Thursday 3 December 2020

      • Building brands and communities in the digital space

      Friday 4 December 2020

      • Agile marketing and measuring effectiveness
      • Individual coaching session and assignments check

      Disclaimer

      IMD complies with applicable laws and regulations, including with respect to international sanctions that may be imposed on individuals and countries. This policy applies to all applications for IMD programs from individuals or organizations, and any commercial or non-commercial partnerships.