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      Explore new marketing concepts in real-life contexts 

      Five days at IMD

      During your time on campus, you discuss new marketing concepts and frameworks with IMD faculty, external guest speakers and your peers. Explore their applicability in real-life contexts through interactive group exercises and simulations. You also learn from the successes and failures of large and small companies (both B2B and B2C) striving to flourish in the digital era. All these experiences will inspire you as you rethink your approach to marketing.

      Program framework

      Digital marketing strategies_structure

      Program themes

      • Discover "outside-in"/customer-centric approaches to digitalization

      • Rethink your product strategy in the age of platforms

      • Build your brand strategy through digital communications

      • Rediscover the customer experience and journey

      • Get to grips with customer search practices, analytics and social media metrics

      • Digital pricing: how to capture more value digitally

      Join IMD’s professional alumni network

      Once you complete an IMD program, you join IMD’s alumni network, an outstanding global community of global business leaders who will support you long-term.

      Discover benefits

      Digital Marketing strategies_teaser

      “Being alive to customers is what worked for us”

      Faculty insight

      A foundation of customer insight can help you break ground in new markets.

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      Digital Transformation @IMD

      Build your digital journey @IMD

      See all options available to you

      IMD offers today a wide range of programs to help you seize the opportunities of the new digital environment. And we will be launching more in the near future!

      Learn more
      Digital Business Acceleration Series_banner

      Digital Business Series

      Fast-track your digital knowledge

      Do you need to develop different digital skills fast? Choose from our range of short and in-depth programs offered back-to-back the same week.

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