Are you feeling overwhelmed by the explosion of digital platforms and channels? Are you unsure how to best navigate this new environment to engage even more successfully with your customers?
Are you wondering whether the old rules of marketing are dead or whether they still apply in the digital age?
Digital Marketing Strategies (DMS) helps you adapt the best tried-and-tested marketing concepts to today's disruptive environment, and discover which digital tools will enable you to thrive.
You'll leave with smart strategies to optimize your brand strategy both online AND offline.
Let timeless marketing fundamentals guide your decision-making, online and offline
Understand how digitalization changes customer decision-making and what this means for your brand
Become familiar with emerging business models and new approaches to market strategy
Master new technologies to connect with your customers
You are a senior or mid-level manager with strategic, marketing or commercial responsibilities in a firm that serves end-consumers, retailers, industrial buyers, governments, NGOs or other stakeholders. You have at least 10 years of work experience, and now need to strengthen your marketing skills in the digital landscape.
Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. Your class will become a trusted resource, encourage your learning journey and surprise you in many unanticipated beneficial ways both during and beyond your classroom experience.
Here are some of the questions we will answer on this program: What is the best way to set up a digital innovation team? Which metrics should you be tracking and how should your pricing strategy change? And when does branding really pay off in the digital environment?
Program Director
IMD business school rankings
At the top of the charts
Our executive education programs are ranked highly by the world's most influential business publications.
