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      Digital marketing strategies: get closer to your customers!

      Are you feeling overwhelmed by the explosion of digital platforms and channels? Are you unsure how to best navigate this new environment to engage even more successfully with your customers?

      Are you wondering whether the old rules of marketing are dead or whether they still apply in the digital age?

      Digital Marketing Strategies (DMS) helps you adapt the best tried-and-tested marketing concepts to today's disruptive environment, and discover which digital tools will enable you to thrive.

      You'll leave with smart strategies to optimize your brand strategy both online AND offline.

      Learn more
      Digital marketing strategies_impact1

      Let timeless marketing fundamentals guide your decision-making, online and offline

      Digital marketing strategies_impact2

      Understand how digitalization changes customer decision-making and what this means for your brand

      Digital marketing strategies_impact3

      Become familiar with emerging business models and new approaches to market strategy

      Digital marketing strategies_impact4

      Master new technologies to connect with your customers

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      Experience the program
      You and your class

      You are a senior or mid-level manager with strategic, marketing or commercial responsibilities in a firm that serves end-consumers, retailers, industrial buyers, governments, NGOs or other stakeholders. You have at least 10 years of work experience, and now need to strengthen your marketing skills in the digital landscape.

      Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. Your class will become a trusted resource, encourage your learning journey and surprise you in many unanticipated beneficial ways both during and beyond your classroom experience.

      DMS_KPI_senior management
      79%
      Upper middle and senior management
      DMS_Industries
      +15
      Industries
      DMS_KPI_age
      40
      Average age
      DMS_KPI_experience
      13
      Avg. years of experience

      Here are some of the questions we will answer on this program: What is the best way to set up a digital innovation team? Which metrics should you be tracking and how should your pricing strategy change? And when does branding really pay off in the digital environment?

      Goutam Challagalla

      Program Director

      Build your digital journey @IMD
      Next start & fee
      Program length: 5 days
      2020
      from
      16
      Mar.
      to
      20
      Mar.

      Lausanne

      CHF 9,900

      Apply
      2020
      from
      05
      Oct.
      to
      09
      Oct.

      Lausanne

      CHF 9,900

      Apply
      View all sessions

      SPECIAL OFFER

      Digital Marketing Strategies is part of the IMD Digital Excellence Diploma, combine multiple digital transformation programs on your personalized learning journey and get special pricing.

      See conditions

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      For business leaders and senior managers who want to develop a strategic roadmap for digital business transformation in their organizations. Here are your key program benefits:

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      Using digital transformation to boost your competitive advantage

      For individuals and teams who are seeking in-depth guidance on how to develop and implement a digital strategy. Here are your key program benefits:

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      How do you compare to your peers?

      Identify your opportunities for career development.

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      Disclaimer

      IMD complies with applicable laws and regulations, including with respect to international sanctions that may be imposed on individuals and countries. This policy applies to all applications for IMD programs from individuals or organizations, and any commercial or non-commercial partnerships.

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      Our executive education programs are ranked highly by the world's most influential business publications.

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