Are you feeling overwhelmed by the explosion of digital platforms and channels? Would you like to engage even more successfully with your customers?
Digital Marketing Strategies (DMS) helps you learn how to create, capture and deliver value in a digital world.
NEW FOR 2021:
Standard marketing practices often reinforce the brand but rarely focuses on the value given to the customer, where the true value lies.
Creating directing customer value will lead your business towards new opportunities for growth and ultimately drive higher loyalty.
Learn how to transform each stage of the customer journey for an optimised experience.
You'll leave with smart strategies to optimize your brand strategy both online AND offline.
Let timeless marketing fundamentals guide your decision-making, online and offline
Understand how digitalization changes customer decision-making and what this means for your brand
Become familiar with emerging business models and new approaches to market strategy
Master new technologies to connect with your customers
You are a senior or mid-level manager with strategic, marketing or commercial responsibilities in a firm that serves end-consumers, retailers, industrial buyers, governments, NGOs or other stakeholders. You have at least 10 years of work experience, and now need to strengthen your marketing skills in the digital landscape.
Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. Your class will become a trusted resource, encourage your learning journey and surprise you in many unanticipated beneficial ways both during and beyond your classroom experience.
Here are some of the questions we will answer on this program: What is the best way to set up a digital innovation team? Which metrics should you be tracking and how should your pricing strategy change? And when does branding really pay off in the digital environment?
Program Director
Disclaimer
IMD complies with applicable laws and regulations, including with respect to international sanctions that may be imposed on individuals and countries. This policy applies to all applications for IMD programs from individuals or organizations, and any commercial or non-commercial partnerships.
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We have reopened our Lausanne campus and resumed classroom learning while continuing our virtual and hybrid programs.
