Are you feeling overwhelmed by the explosion of digital platforms and channels? Are you unsure how to best navigate this new environment to engage even more successfully with your customers?

Are you wondering whether the old rules of marketing are dead or whether they still apply in the digital age?

Digital Marketing Strategies (DMS) helps you adapt the best tried-and-tested marketing concepts to today's disruptive environment, and discover which digital tools will enable you to thrive.

You'll leave with smart strategies to optimize your brand strategy both online AND offline.

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Let timeless marketing fundamentals guide your decision-making, online and offline

Understand how digitalization changes customer decision-making and what this means for your brand

Become familiar with emerging business models and new approaches to market strategy

Master new technologies to connect with your customers

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Experience the program

Confused by choice? Use this 5-step framework

3 digital marketing challenges in 2019

Watch your program director in action

You and your class

You are a senior or mid-level manager with strategic, marketing or commercial responsibilities in a firm that serves end-consumers, retailers, industrial buyers, governments, NGOs or other stakeholders. You have at least 10 years of work experience, and now need to strengthen your marketing skills in the digital landscape.

Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. Your class will become a trusted resource, encourage your learning journey and surprise you in many unanticipated beneficial ways both during and beyond your classroom experience.

79%

Upper middle and senior management

+15

Industries

40

Average age

13

Avg. years of experience

Embrace marketing in the digital age

Practice new marketing skills and create immediate impact for your company.

Embrace marketing in the digital age

Practice new marketing skills and create immediate impact for your company.

Here are some of the questions we will answer on this program: What is the best way to set up a digital innovation team? Which metrics should you be tracking and how should your pricing strategy change? And when does branding really pay off in the digital environment?

Goutam Challagalla

Program Director

Practice new marketing skills and create immediate impact for your company.

Build your digital journey @IMD

»Become a digital transformation expert in just 15 days of programs

»Check out our full program offering

Next start & fee

Program length: 5 days

2020

from

16

Mar.

to

20

Mar.

Lausanne

CHF 9,900

Apply

2020

from

05

Oct.

to

09

Oct.

Lausanne

CHF 9,900

Apply

View all sessions

SPECIAL OFFER

Digital Marketing Strategies is part of the IMD Digital Excellence Diploma, combine multiple digital transformation programs on your personalized learning journey and get special pricing.

See conditions

Other Digital Transformation Programs @IMD

DIGITAL TRANSFORMATION PROGRAMS

Leading Digital Business Transformation (LDBT)

Leveraging digital innovations to transform your business

For business leaders and senior managers who want to develop a strategic roadmap for digital business transformation in their organizations. Here are your key program benefits:

Learn more