Case Study

Ta-Q-Bin and the value networking design: Yamato group’s bid for international expansion

15 pages
September 2016
Reference: IMD-7-1711

As the largest door-to-door delivery service provider in Japan, Yamato Holdings claimed over 40% of the Japanese parcel delivery market. The company began its international expansion in the 1950s, offering forwarding services for Japanese companies and their international subsidiaries. Since 2000, TA-Q-BIN has launched its flagship door-to-door delivery service in Taiwan, Singapore, Shanghai, Hong Kong and Malaysia, but international revenues represented a meager 4% of its total revenues in 2015. The company’s strategic goal was to increase revenues from overseas operations to more than 20% of the total by 2019, when Yamato would celebrate its centenary. Key questions that the case addresses include: Given intensifying competition and downward unit price pressure, how should Yamato sustain TA-Q-BIN’s success domestically? Since exporting TA-Q-BIN’s core service model overseas had proved challenging, Yamato began to shift its sector focus from the traditional C2C and B2C segments to B2B. Is this the fastest route to success? Was TA-Q-BIN’s core delivery service subsidizing non-delivery businesses? What are the key risks to the Group’s strategy, and what is required for it to succeed?

Learning Objective

To appreciate the importance of cultural adaptiveness for the success of internationalizing strategies. To understand the business model of parcel delivery companies and learn about key concepts such as “last mile” delivery and network density. To gain an overview of value creation strategies in network dependent industries.

Mail Order, Customer Care, Value Network, International Strategy
Yamato Transport, Logistics and Supply Chain
Field Research
© 2016
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