Case Study

Sonaecom takeover of Portugal Telecom (C)

15 pages
June 2012
Reference: IMD-1-0356

In February 2007, Sonaecom revised their bid to €10.50 per share. Less than one week later, the PT Board wrote to its shareholders maintaining the rejection of this new offer. So far, most shareholders had not manifested their views publicly. PT had been fighting hard for its independence. But would economic conditions be right for Sonaecom’s takeover bid to succeed? What would it take to convince shareholders to accept? PT’s international roadshow was reaching an end. How would investors react to all this information? Was it time for PT to sit down with Sonaecom?

Learning Objective

This case discusses: (1) Valuation and M&As, synergies stand alone and integrated with Sonaecom. (2) How different ownership structures influence valuation methods. (3) Investor relations: how to shape, manage, match and beat investor expectations. (4) Defense strategies in M&As.

Valuation, Mergers and Acquisitions, Diversification
Portugal Telecom, Sonaecom, Services, Telecommunications
Published Sources
© 2012
Available Languages
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