The case builds on the outcome of challenges in the A case and centers on the strategy agreed upon between the state governor and Tetra Pak and its application during a further period of nine months.
1. Change traditional perceptions of the role of business in society 2. Show how innovation can be introduced in a sustainable manner and in a developing country 3. Understand the challenges of working in a developing world context at its most challenging 4. Understand the power of partnerships to reinforce corporate sustainability initiativesThe class can focus on what it sees as the gaps in the chosen Tetra Pak strategy emerging from the A case, and can suggest ways of improving upon it.
From January to August 2006
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