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    Case Study

    Quest International

    By Peter J. Killing
    7 pages
    May 2001
    Order this case study
    Reference: IMD-3-0925

    This case presents the situation of Paul Drechsler, who in 1998 has just become the CEO of Quest International. This global food flavoring and fragrances business, which was a part of Unilever for many years, has recently been purchased by ICI, the British specialty chemical company. Paul’s challenge is to improve its financial performance. One of the first issues facing him is the unusual structure of the business, which consists of two “almost global” businesses; “almost” because Asia is run as a separate unit with a strong dictatorial and protective manager. Paul’s first instinct is to eliminate this geographic division but there are many potential risks. Should this be an early item on his change agenda?

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    1998
    Type
    Field Research
    Copyright
    © 2001
    Available Languages
    English
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    Organization Nippon Telegraph and Telephone
    Industry Services, Telecommunications;Information Technology
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