Case Study

Nestlé S.A.: Acquiring Jenny Craig?

7 pages
December 2006
Reference: IMD-3-1667

In 2006 Nestlé’s Nutrition business is considering the acquisition of Jenny Craig, a US based weight loss company. This would be a new business for Nestlé. Is it a good industry to enter? If so, is this a good company to acquire? If Nestlé does acquire Jenny Craig, to what extent should it integrate the new acquisition?

Keywords
Acquisition, Acquisition Integration
Settings
Nestlé
2006
Type
Field Research
Copyright
© 2006
Available Languages
English
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