MIT European Club goes on the web
The MIT European Club runs a very successful career-fair and offers a popular visitor information service on the Internet. Both tasks grow in demand and are going beyond the initial mission of the Club. The logical step would be to develop an Internet-portal going for a large share of the information, networking, and recruiting business for visitors from Europe. This would require a spin-off of a part of the Club into an independent venture team. But the Club faces lack of team commitment, lack of critical management and technical resources, and lack of experience in running an Internet business. Teaching Objectives: The students should learn how early ventures are evaluated, how to sell a concept which is still in formation, what drives competition in the New Economy, and the role of networking as a survival strategy for Internet-based startups. Target Group: MBAs.
2000
Cranfield University
Wharley End Beds MK43 0JR, UK
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Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
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NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
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