Mahindra Finance (A): Creating new markets
Case A (IMD-7-1701) describes the growth trajectory of Mahindra Finance until 2009 when it stumbles with its new product – home loans for the rural market. Case B outlines the steps taken by Mahindra Finance to address the challenges faced by the housing finance business. By incorporating specific changes to the business model in terms of the product, interest rates, repayment schedules and customer acquisition channels, the home loans segment turned around in 2010 and was well set on a growth path. In 2012, Mahindra Finance went on to launch yet another product – finance for small and medium enterprises – with success. By 2015, the company achieved new heights but the key question was how to sustain growth and profitability? A consolidated version of this two-part case is available as Mahindra Finance: Accelerating Growth (IMD-7-1700).
(1) Creating an outside-in approach to strategy; (2) Building alternative thinking – to pivot and proceed; (3) Finessing business models.
Mahindra and Mahindra Financial Services, Mahindra and Mahindra, Finance and Insurance, Financial Services
2009
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in WEF Forum 22 April 2024
in Harvard Business Review May-June 2024, vol. 102, issue 3
Case reference: IMD-7-2548 ©2024
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in WEF Forum 22 April 2024
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
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Research Information & Knowledge Hub for additional information on IMD publications
in Harvard Business Review May-June 2024, vol. 102, issue 3
Research Information & Knowledge Hub for additional information on IMD publications
Case reference: IMD-7-2548 ©2024
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications