Case Study

Gutenberg’s last laugh?: Rethinking the book business

21 pages
December 2005
Reference: IMD-3-1550

Eighteen months after mega-star horror-fiction writer Stephen King had, in the summer of 2000, independently launched a new novel over the Internet, and asked his readers to become “big publishing’s worst nightmare,” by bypassing much of the existing industry value chain, book publishers breathed a collective sigh of relief. For a variety of reasons, King put the initiative on hold after four chapters. The question, however, remains: has normalcy returned? Is the nightmare over? Or, are we misinterpreting a death-rattle for laughter, and will things ever be the same again?

Keywords
Publishing, Media
Settings
Media, Printing and Publishing
n/a
Type
Published Sources
Copyright
© 2005
Available Languages
English
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Looking for something specific?
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics