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Case Study

Eccho: Business initiative or leadership development program?

By Bettina Büchel

6 pages

June 2006

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Reference: IMD-3-1654

To ensure transformation beyond its core brand, the European management team of Eccho, a globally operating fast-moving consumer goods company, had decided to invest in building leaders who could deliver growth in new categories. This case describes how Eccho goes about putting together a European leadership development program.

Keywords

Leadership Development, Human Resource Management, Implementation, Consumer Goods

Settings

Europe
2005-2006

Type

Field Research

Available Languages

English

Related material

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