Case Study

Eccho: Business initiative or leadership development program?

6 pages
June 2006
Reference: IMD-3-1654

To ensure transformation beyond its core brand, the European management team of Eccho, a globally operating fast-moving consumer goods company, had decided to invest in building leaders who could deliver growth in new categories. This case describes how Eccho goes about putting together a European leadership development program.

Keywords
Leadership Development, Human Resource Management, Implementation, Consumer Goods
Settings
Europe
2005-2006
Type
Field Research
Copyright
© 2006
Available Languages
English
Related material
Teaching note
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