Atlantic Computers plc
A charismatic entrepreneur, a Formula 1 racing car driver and a computer leasing company. Put them together and you have Atlantic Computers plc (Atlantic). This case charts the growth of this extraordinary company from its start up in 1975 on a £50,000 loan through to becoming the world’s third largest computer leasing company. The reasons behind Atlantic’s success are examined. Many are seen to be a double edged sword. At what point does the drive, ambition, dominance and flare of a charismatic Chief Executive Officer become a negative rather than a positive influence?
1987
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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