Developing an effective business strategy
Businesses have long engaged with the climate agenda through net-zero strategies. The rise of the biodiversity agenda may seem like an additional burden, but it is not. Climate change and biodiversity are deeply and mutually reinforcing.
For companies already working on climate action, incorporating biodiversity is not an extra burden but a complementary strategy that strengthens climate goals while delivering additional benefits. Biodiverse forests, for example, capture 50 to 70% more carbon than monocultures. Taken together, biodiversity- and climate-driven agendas contribute to effective nature-positive agendas.
With global frameworks like the Paris Agreement and the Kunming-Montreal Global Biodiversity Framework, as well as an increasing number of net-zero and nature-positive pledges, should businesses focus on climate, nature, or biodiversity? These agendas may seem confusing or even conflicting, but they are complementary and must be tackled jointly.
With over 500 metrics for terrestrial biodiversity alone, businesses don’t need to become experts in all of them. But biodiversity strategies and objectives can rely on these existing metrics. The key is to move from broad commitments to nature and adopt specific, science-based targets for biodiversity conservation that align with business dependencies and impacts. By focusing on biodiversity and decades of science behind the concept, businesses can ensure their action is targeted, effective, and verifiable.
Biodiversity metrics can also speak to broader audiences. For example. Nespresso has relied on bioacoustics to monitor bird populations around its coffee farms in a project called The Sounds of Sustainability. Their reporting is able to engage readers with the bird songs of local species and total population numbers over time. This can feel more real and relatable than carbon models.
Effective nature-focused strategies for business should accomplish three things:
- Contribute to biodiversity and climate goals. This means being grounded in biodiversity and climate policy, and science.
- Measure results that count by using existing frameworks such as TNFD, GRI, and others.
- Be easily communicable to customers, investors, and stakeholders by reminding them of nature and the reasons for action.
For communication, the terms ‘nature’ and ‘nature-positive’ are valuable frameworks that speak to broad audiences, including within organizations. They help maintain focus on the big picture and connect to something everyone understands and values.
But for implementation and measurement, businesses must embrace the more specific concepts of climate change and biodiversity. Both have established scientific frameworks, metrics, and methodologies that allow for concrete target-setting and progress tracking. These are not distractions. They are not new agendas: they are the key to reversing environmental damage and to a sustainable and resilient future for business.