Nirmalya Kumar is Professor of Marketing of the Lee Kong Chian School of Business at Singapore Management University. He has served on the Boards of ACC Limited, Ambuja Cements, Bata India, BP Ergo, Defaqto, Tata Capital, Tata Chemicals, Tata Industries, Tata Limited (UK), Tata Unistore, Ultratech, and Zensar Technologies. When Kumar wrote the easyJet case study, he was a Professor of Marketing at IMD.Â
More than 20-years after his best-selling case study on easyJet was first published, Nirmalya Kumar reflects on the decisions and actions that helped the startup grow into one of Europe’s leading low-cost...
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